SOCIAL MEDIA NEWS
Microsoft Launches Digital Marketing Center
The platform helps small/medium companies manage digital marketing campaigns across Microsoft Advertising, Google Ads, Facebook, Twitter, and Instagram. It aims to be a free online hub which allows business owners to manage their online presence and marketing activities. Digital Marketing Center includes an AI-powered campaign management assistant, an end-to-end social media management solution, and more.
Twitter Adds More Context to Trends
Everyone knows that trends show what people are talking about. However, sometimes it can be quite hard to determine why a particular tweet is trending, especially if you aren't familiar with the industry jargon, or with the facts behind that piece of information. Fortunately, Twitter had decided to attach pinned tweets and descriptions to trends, thus making it much easier to understand why something is trending.
LinkedIn's Brand and Demand Playbook
How can you balance brand building and lead generation? LinkedIn believes in the importance of using a holistic approach to marketing, and the recent platform changes have made it easier to achieve the best of both worlds. The "Brand and Demand Playbook" teaches business owners how to choose the proper ad formats and targeting features, how to leverage the LinkedIn Audience Network, how to use retargeting, etc.
Facebook Launches Free 'Paid Online Events'
The company is giving creators, educators, and media publishers the opportunity to earn money by hosting online events. Page owners can create events, set their price, promote them, collect payments, and then host them. To support creators and small businesses, Facebook will not collect any fees for at least 12 months. The solution includes marketing tools, an online payment system, and a proven live video platform.
Pinterest Improves Lens Camera Search
If you see something offline and want to find out more information about it online, Pinterest's Lens camera search will be of great help. Simply take a photo of the object that interests you, and the platform will tell you what you've snapped, giving you the option to access one or more website pages that present and/or sell that particular object. The technology can identify over 2.5 billion objects at the moment.
TikTok's AR Webinar for Branded Effects
The Chinese video-sharing social networking platform has announced its first Branded Effect webinar. Companies that are interested in learning how to use AR to enhance storytelling and engage with their leads, prospects and customers are invited to discover an overview of AR, TitTok's augmented reality specifics, the technology behind branded effects, real-life examples, creative best practices, and more.
Facebook & Instagram Help Build Awareness
Social Media Today ran several polls with the goal of discovering the effectiveness of online ads depending on the chosen platform. The results show that Instagram works best for those who want to build brand awareness, getting 39% of the votes. Facebook has gotten the 2nd place, gathering 30% from the total number of votes. Both platforms are also used by marketers for lead generation, sales and community engagement.
Vimeo Launches an Updated Profile Design
The video platform has redesigned its profile pages, allowing them to be used as portfolios. The latest version is a mix between a LinkedIn profile and a highly customizable video portfolio. Users can organize videos using categories, and then add tags to each one. The new design supports horizontal, vertical and square video formats and includes a section which can be used to display previous clients and hourly rates.
Google Takes Video Calls to Big Screens
Video calls have become indispensable, but most of our devices, be them laptops or smartphones, use small-sized screens. By making use of Google Meet on Cast, you can use regular TVs for your video meetings. Meet and Cast simplify distance learning as well; students can view the lessons on their big screens, while working from their devices. Casting works on Chromecast devices and Nest displays.
