Bringing Facebook News to More Countries
The company plans to expand its News Feed reach by targeting the UK, Germany, France, India, and Brazil within the next 12 months. Facebook will pay news publishers, thus ensuring that their best content is available on its platform. Since each country has its own interests, the social media giant will work closely with each partner, thus making sure that people get access to news that are relevant to them.
Travel Brands Study Pinterest's Search Trends
As people start to move again, travel brands try to discover innovative, relevant ways to connect with travelers. Pinterest users search for "cross-country road trip", "road trips routes", etc. in huge numbers. Travel companies can stay afloat by helping travelers imagine the future, creating safe travel packages which entice potential customers, using personalized messages which are based on people's passions, etc.
Snapchat Announces Lens Web Builder for AR
If you are a Snapchat user, you can create branded Lenses by making use of the recently released Lens Web Builder. The tool allows people to create augmented reality Lens campaigns straight from the Ads Manager. Snapchat has provided a generous library of prefabs, including hundreds of 3D objects, animations and effects. You can also upload, and then use your own 2D assets if you want to create branded content.
LinkedIn is Testing a New Conversational Format
According to a blog post, the company is testing LinkedIn Stories internally. Since more people than ever before have conversations on this social media platform (LinkedIn reports a 25% year-over-year increase in engagement) it makes sense to create a virtual space where business professionals can share key work-related moments, tips and tricks, as well as connect with other people in their industry.
TOP 10 SOCIAL MEDIA PLATFORMS RANKED BY NUMBER OF ACTIVE USERS
Facebook - 2,603,000,000 users
YouTube - 2,000,000,000 users
WhatsApp - 2,000,000,000 users
Facebook Messenger - 1,300,000,000 users
Weixin/WeChat - 1,203,000,000 users
Instagram - 1,082,000,000 users
TikTok - 800,000,000 users
QQ - 694,000,000 users
Sina Weibo - 550,000,000 users
QZone - 517,000,000 users
Almost 4.6 billion people (about 60% of the world's population) have access to the Internet.
Facebook continues to be the most popular social media platform in the world, with over 2.5 billion active users.
People of all ages spend about 2.5 hours on social media each day, on average.
According to Global Web Index, 54% of social browsers use social media to research products.
Over 90% of people use mobile devices - especially smartphones manufactured by Samsung, Apple and Huawei - to access their social media accounts.
People watch over one billion hours of video on YouTube each day.
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